Toyota India Small Car Price

Toyota India has revealed the pricing segment for the compact car it plans to launch next year. Toyota India also plans to jack up its production to 5,000 units a month by July, and double sales and servicing manpower by 2010.

“The compact car will be priced in the B+ category,” Sandeep Singh, deputy MD said. The company is looking at expanding dealer network from the current 82 to 150 by 2010-end. “With the compact car, we want to be in semi-rural and rural towns,” he added.

The pricing of of cars in the B+ segment is between Rs 5 lakh and Rs 7 lakh. This means that the compact car will be priced between a Santro top-end variant and a Honda City entry variant. The model will be launched in both sedan and hatchback versions. Around 70,000 units of the so-called compact vehicle will be produced at its Rs 3,200-crore factory at Bidadi in Bangalore.

The compact car will have a localisation of 65% to start with, and will gradually be taken to 90% by 2011. Higher localisation for the small car has made the company actively consider a new powertrain facility by the end of 2010. Still in the planning stages, the facility will be dedicated to producing engines and gearboxes for the compact car.