Škoda Launches GOAT-SOAT Campaign; Sets Track Record With Entire Indian Fleet

Škoda Auto India has launched its new GOAT-SOAT campaign — short for “Greatest On A Track”-“Skoda On A Track” — to highlight the performance and driving dynamics of its cars. As part of the campaign, the brand also set a new record for the ‘Fastest Multi-Car Relay of a Single Manufacturer on a Circuit’ at the CoASTT track in Coimbatore.

The record-setting fleet included the Skoda Kylaq, Skoda Kushaq, Skoda Slavia, Skoda Kodiaq and Skoda Octavia RS, which together clocked a combined time of 12:30.97, including pit-lane driver changes.

Skoda says the campaign is aimed at showcasing the brand’s motorsport DNA, sharp handling and driver-focused nature across its lineup. The Octavia RS emerged as the quickest car on the circuit, while even SUVs like the Kodiaq and Kylaq posted impressive lap times.

With this campaign, Skoda is reinforcing its image as a brand that focuses not just on features, but also on driving pleasure, precision and safety.