Nissan Micra Crosses 1000 Orders

In just 4 weeks time, the Nissan Micra has secured more than 1000 confirmed bookings. This comes at the time wherein there are numerous options in the market and seemingly the ikey and push button start have gone well with potential customers. A few weeks ago Nissan had officially announced Ranbir Kapoor as their brand ambassador and commercials have had a role to play in the Micra doing well even before it is launched.

“We are overwhelmed with the response received on the bookings for the new Nissan Micra and it has already exceeded our expectations. This is very encouraging and we thank the customers for the appreciation and the enthusiasm shown to purchase the Micra. It is also heartening to note that our exercise of announcing Ranbir Kapoor as our brand ambassador has yielded good results and we have seen a jump of nearly 40% since the teaser campaign went on air from June 10, 2010. This is just the beginning but I would like to thank the sustained efforts of our dealer partners for this achievement.” Abhijeet Pandit, Vice President – Sales & Marketing, Hover Automotive India,

The Micra is scheduled to be launched on the 14th July, 2010.