Bajaj Auto To Relaunch Boxer

Bajaj Auto will relaunch the Boxer in April, 2011 to counter Hero Honda’s CD Dawn. The Bajaj Boxer will be the company’s entry level motorcycle and will help them capture a significant share in the commuter segment. Bajaj Auto had discontinued the Boxer in 2007, after it launched the Platina. The Boxer is expected to feature a 125cc engine and will be priced aggressively against the Splendour. Bajaj Auto still exports a variant of the Boxer to China.

“Boxer will be launched in the commuter space, where there is a strong boom,” chief executive (two-wheelers) of Bajaj Auto, S Shridhar said. “Pulsar and Discover will remain the focus brands for the time being. Boxer will initially start in a small way, while KTM (launch) will also happen soon,” Shridhar added.

Source – Financial Chronicle