Piaggio Flyer Launch Around The Corner
We were the first to bring out details about Piaggio’s mass market scooter, the Fly, when we reported on it being launched around October this year (HERE). The launch is likely to happen in the next couple of months, with the scooter already being tested extensively by the company. The Fly brand name is owned by Bajaj Auto and thus the upcoming mass market scooter from Piaggio will be called Flyer. It is undergoing homologation as we speak and could shake the scooter segment completely.
Read the Piaggio Vespa LX125 Test Ride Review
The Piaggio Flyer will be priced very aggressively to take on market leaders like the Honda Activa and Suzuki Access. It will use the same engine as the Vespa LX125 but instead of 3-valves, it will have 2-valves. Engine power will be around 9.9 BHP from the LEADER engine (Low Emission Advanced Engine Range). The 2-valve engine will also help in reducing costs of the scooter. The Piaggio Flyer is expected to be priced around Rs. 54,000/-, which is way cheaper than the Vespa LX125.
Piaggio initially opened sales of its first scooter, the Vespa with around 50 dealerships. The company has since then expanded it to almost 100 outlets. The Vespa was launched as a premium lifestyle product, to help the Italian automaker develop a brand in the country. The company has set up a 3-lakh unit per annum manufacturing facility in Baramati. The Piaggio Flyer will role out from this factory with localization levels being close to 95%.
