TVS Launches Limited Edition StaR City

TVS Motor has launched a Limited Edition of the StaR City. The bike features new graphics and integration of colours and will bear the signature of Indian cricket captain and brand ambassador Mahendra Singh Dhoni. The TVS StaR City is powered by a 110 cc 4-stroke motor which produces 8.1 BHP of power at 8.1 Nm of torque. Mated to a 4-speed manual, the StaR City weighs just 100 kgs, which lends it exceptional fuel efficiency figures. The bike also comes with the backing of the legendary StaR assurance, a five-year warranty and is available across the country at all TVS dealerships.

“This limited edition StaR City motorcycle is unique. It is the first time that TVS Motor Company is releasing a specific, festive theme based advertisement. Another first is that this advertisement has been directed by award winning US based Indian film makers Raj Nidimoru and Krishna D K, makers of ‘Shor in the City’ and ‘99’. Yet another first is that brand ambassador Mahendra Singh Dhoni will feature in the advertisement along with his wife Sakshi,” H S Goindi, President Marketing, TVS Motor, said.