LML To Relaunch Freedom Motorcycle

Turn around is the best thing that can happen to a country going down hill and its LML which now has its sights firmly set to get back in the positive. The Kanpur based company plans to re-enter the competitive 100-125 market segment with the launch or rather re-launch of Freedom range of motorcycles. The launch of the Freedom will set the comeback of LML into motorcycles, as the company was restricted to manufacturing and selling scooters post the entry of Japanese rivals. The company needs funds and is seeking private equity or dilution of stake to fund development of new products for the Indian market. The 100cc LML Freedom will rival the Hero Honda Passion Pro, with the 125cc model being targeted against the Bajaj Pulsar 135LS.

“We felt that Freedom still has an after-life simply because there is a section of satisfied consumers still using the motorcycle. We still have the old platform but the new Freedom will be a much-evolved product, which would be differently engineered with a new engine,” PS Choudhary, head, marketing and sales, LML, said.

Source – My Digital FC